Stop planning. Start building.
DONE IS BETTER THAN PERFECT
Stop planning. Start building.
The Hard Truth
You could spend the rest of your life researching. You could read seventeen more books about websites, take four more courses on pricing, watch endless YouTube videos about marketing.
Or you could spend one afternoon with us and actually launch the thing.
What Happens Here
We gather in Carmen's living room with laptops and courage and the radical belief that imperfect action beats perfect inaction every single time. You'll sit between women who are also tired of their own excuses, and together we'll build.
No theory. No endless planning sessions. No "we'll get to that next week."
Just you, your laptop, and four hours of focused work that will move your business forward in ways that months of thinking never could.
How our sessions work
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SMALL GROUP
Small groups: Maximum 15 women per session
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HANDS-ON FOCUS
You leave with something completed, not just planned
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EXPERT GUIDANCE
Step-by-step frameworks and real-time support
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INTIMATE SETTINGS
Carmen's living room in San Diego
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ALL MATERIALS INCLUDED
Plus lunch, coffee, and take-home resources.
What’s included in every session.
4-5 hours of guided, focused work time
All worksheets, templates, and frameworks
Real-time feedback and troubleshooting
Lunch and beverages
Take-home action plan
Follow-up resources via email
The Workshops That Change Everything
Where Dreams Meet Strategy
These aren't your typical business workshops. We weave together the practical and the personal because you can't separate who you are from what you're building.
WORKSHOP SCHEDULE (TENTATIVE DATES)
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Write a letter to yourself in 2028. Who is she? What has she built? How does she spend her days? (Practical outcome: Your vision statement and 3-year roadmap). You will leave ready to begin your journey.
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Create your visual identity while addressing the voice that says "who am I to build a brand?" (Practical outcome: Complete brand kit + confidence action plan)
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Build your website with your own hands in one afternoon. Because there's something powerful about creating your own digital home. (Practical outcome: Live website)
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Identify ideal clients, pain points and buying behavior and use this to create a detailed customer persona and messaging guide.
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Learn about value-based pricing, package creation, and rate negotiations to help you create a pricing strategy document and rate sheet.
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Understand content strategy, social media planning, and email sequences. Use this to build a 90-day marketing calendar and templates.
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Understand consultation scripts, objection handling, and proposal writing. Use this to curate sales process toolkit and scripts.
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Acquire skills for revenue streams, cost structure, and key partnerships. Utilize this to complete a business model canvas.
What to Expect
You'll arrive feeling nervous (everyone does). You'll leave with something real—a launched website, clarity on your pricing, a marketing plan that doesn't make you cringe, or finally having that money conversation you've been avoiding.
More importantly, you'll leave knowing you can do hard things. And that changes everything.
Location
Our sessions happen at Carmen's home in San Diego. The exact address will be provided when you book your session. Expect a cozy living room, good coffee, and the kind of atmosphere where real work gets done.
Ready to Stop Talking and Start Building?
The women who show up to these sessions aren't the ones who have it all figured out. They're the ones who are done waiting to have it all figured out.